The Step-by-Step Guide to Launching a Group Coaching Program

You’ve been running 1:1 coaching sessions for a while, and you love helping clients get results but your time (and energy) has limits.

That’s where a group coaching program comes in. It allows you to serve more people, create community, and scale your income without burning out.

But to make it successful, you can’t just throw together a few group calls and hope it works. You need a structured plan.

Here’s your step-by-step guide to launching a group coaching program that feels seamless, professional, and impactful.

Step 1: Define your program promise

Every strong group program starts with one clear promise the specific result your clients will walk away with.

Ask yourself:

• What transformation will participants achieve?

• Who exactly is this program for?

• How long will it take to reach that result?

Example: “In 8 weeks, I’ll help new coaches create their first automated onboarding system so they can sign and manage clients with ease.”

This clarity helps you position your program and attract the right clients.

Step 2: Design the structure

Decide on the key elements of your program:

• Length: 6 weeks, 8 weeks, or 12 weeks?

• Format: Weekly group calls, private portal, or both?

• Support: Q&A sessions, office hours, Voxer/Slack access?

• Resources: Workbooks, templates, or checklists?

Map out your weekly modules and milestones. Keep it focused don’t overwhelm your clients with too much at once.

Step 3: Choose your delivery systems

A smooth delivery experience builds trust. Set up tools that make onboarding and participation effortless:

• Dubsado → client contracts, payments, onboarding

• Zoom → live sessions

• Google Drive or Notion → resource library

• Circle or Slack → community hub

• ClickUp or Airtable → track participant progress

Pro tip: Test your tech before launch week to avoid surprises.

Step 4: Plan your pre-launch strategy

Don’t wait until launch day to talk about your program. Start building excitement early.

Here’s a simple pre-launch flow:

1. Tease the idea on social media (polls, behind-the-scenes)

2. Build your waitlist through a free training, challenge, or PDF

3. Share value posts around your program’s core topic

4. Gather testimonials from past clients or beta testers

By the time you announce the program, your audience should already be curious and primed to join.

Step 5: Create your sales assets

You’ll need clear, compelling assets that communicate your program’s value:

• Sales page: outlines the transformation, modules, bonuses, and FAQs

• Email sequence: nurtures your list and drives sign-ups

• Social content: countdowns, success stories, FAQs

• Checkout page: simple and easy to use

Tip: Focus your messaging on the outcome, not just the features.

Step 6: Launch and engage

Once your cart is open, your goal is to stay visible and connected. During launch week:

• Host a live info session or mini-training

• Follow up with warm leads personally

• Share behind-the-scenes updates

• Keep your energy consistent people buy into your confidence

If you’re working with an OBM or VA, assign launch-day tasks clearly in ClickUp or Asana so nothing slips through.

Step 7: Onboard and deliver with care

The first week sets the tone. Send a warm welcome email that includes:

• Access links and session times

• Orientation video or quick tour

• Community guidelines

• How to get support

Inside the program, keep participants engaged with:

• Weekly reminders and recaps

• Small wins and progress celebrations

• Open feedback loops

Happy clients = repeat clients.

Step 8: Review and refine

After the program ends, gather feedback:

• What did clients love most?

• Where did they feel stuck?

• What can you improve next time?

Then refine your curriculum, automation, and launch plan for a smoother, more scalable round two.

Quick checklist: Your group coaching launch essentials

• Clear program promise + structure

• Launch timeline (8–12 weeks)

• Delivery systems set up

• Pre-launch marketing plan

• Sales assets created

• Onboarding + feedback systems

Launching a group coaching program doesn’t have to feel overwhelming. With a clear plan, streamlined systems, and intentional prep, you can scale your impact and still enjoy the process.

Ready to set up the systems and workflows for your next launch? Let’s plan it together. Book a discovery call today.