Why Every 6-Figure Coach Needs an Online Business Manager (OBM)

If you’re a coach or consultant who’s hit the 6-figure mark, congratulations! You’ve worked incredibly hard to get here. But let me ask you this: Are you still juggling all the moving parts of your business? Are you spending more time on admin tasks, tech setups, and team management than on actually coaching your clients? If so, it’s time to talk about why every 6-figure coach needs an Online Business Manager (OBM).

As an OBM, I’ve worked with countless coaches who’ve reached this pivotal stage in their business. And here’s what I’ve learned: Scaling beyond 6 figures requires a different approach. It’s no longer about doing everything yourself, it’s about building a business that runs like a well-oiled machine. That’s where an OBM comes in.

1. You Can’t Do It All Alone (And You Shouldn’t Have To)

When you first started your coaching business, you wore all the hats marketer, accountant, project manager, and, of course, coach. But as your business grows, trying to do it all becomes a recipe for burnout.

An OBM takes the operational and administrative load off your plate so you can focus on what you do best: coaching and serving your clients. Imagine having someone who can:

• Manage your team and ensure everyone is aligned.

• Oversee your launches and projects from start to finish.

• Streamline your systems and automate repetitive tasks.

With an OBM, you’re not just working in your business; you’re working on it, strategizing and planning for the next level of growth.

2. Systems Are the Backbone of a Scalable Business

Scaling to 6 figures is an incredible achievement, but scaling beyond that requires solid systems. Without them, things start to fall through the cracks. Client onboarding becomes chaotic, launches feel overwhelming, and team communication breaks down.

An OBM is a systems expert. They’ll:

• Create efficient workflows for client onboarding, project management, and team collaboration.

• Implement tools like Dubsado, Kajabi, or Asana to automate and streamline your processes.

• Ensure your business runs smoothly, even when you’re not in the driver’s seat.

Think of your OBM as the architect of your business operations. They’ll build the infrastructure that allows you to scale without the stress.

3. Launches Don’t Have to Be Stressful

If you’ve ever managed a launch, you know how chaotic it can be. From tech setups to email sequences to team coordination, there are a million details to manage. And when you’re the one handling it all, it’s easy to feel overwhelmed.

An OBM takes the lead on your launches, ensuring everything runs seamlessly. They’ll:

• Create a detailed launch timeline and keep everyone on track.

• Handle the technical setup, from webinar platforms to sales pages.

• Manage your team and delegate tasks effectively.

With an OBM by your side, you can focus on delivering value to your audience instead of worrying about the logistics.

4. Your Time Is Worth More Than Admin Tasks

As a 6-figure coach, your time is incredibly valuable. Every hour you spend on admin tasks or tech troubleshooting is an hour you’re not spending on high-impact activities like coaching, creating new programs, or nurturing client relationships.

An OBM ensures your time is spent where it matters most. They’ll:

• Handle your day-to-day operations, from scheduling to email management.

• Take over team management, so you’re not bogged down by HR tasks.

• Free up your mental space so you can focus on your zone of genius.

When you’re not constantly putting out fires, you’ll have the energy and clarity to think big and take your business to the next level.

5. You Deserve to Enjoy the Journey

Let’s be real: Running a 6-figure business is hard work. But it shouldn’t feel like a constant grind. You started your coaching business because you’re passionate about helping others not because you love managing spreadsheets or troubleshooting tech issues.

An OBM brings the joy back into your business. They’ll:

• Take the operational stress off your shoulders.

• Create a business that supports your vision, not one that drains your energy.

• Give you the freedom to focus on what you love most coaching and making an impact.

Imagine what it would feel like to wake up excited about your business again, knowing that everything is running smoothly behind the scenes. That’s the power of having an OBM.

6. Scaling Beyond 6 Figures Requires Strategy

Hitting 6 figures is a huge milestone, but if you want to scale to 7 figures and beyond, you need a clear strategy. An OBM isn’t just an operational expert they’re also a strategic partner. They’ll:

• Help you set clear goals and create a roadmap to achieve them.

• Identify opportunities for growth and streamline your processes to support it.

• Ensure your business is set up to handle increased demand without breaking down.

With an OBM, you’re not just maintaining your success you’re building a foundation for long-term growth.

The Bottom Line

If you’re a 6-figure coach who’s ready to take your business to the next level, an OBM isn’t just a nice-to-have it’s a must-have. They’ll help you streamline your operations, scale your impact, and create a business that supports your vision instead of draining your energy.

As an OBM, I’ve seen firsthand the transformation that happens when coaches partner with an OBM. They go from feeling overwhelmed and overworked to feeling empowered and in control. They have more time to focus on their clients, more energy to pursue their passions, and more freedom to enjoy the journey.

If you’re ready to stop juggling admin tasks and start building a business that thrives, let’s talk. Book a free discovery call with me today, and let’s create a plan to take your coaching business to the next level.

If this post resonated with you, share it with a fellow coach who’s ready to scale their business. And if you’re curious about how an OBM can support your growth, let’s connect!

Together, we can create a business that works for you, not against you.